Griffith Institute for Tourism (GIFT)

Griffith University

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Coast and beach

The mission of Griffith Institute for Tourism (GIFT) is to undertake and disseminate world-leading research in tourism, to effect academic and external impact. The Institute develops and fosters international collaborations and provides support to members to achieve research excellence and sustainability. Through its strategic partnerships, the Institute’s structure and research programs are designed to ensure high industry and policy relevance. Key areas of impact of research undertaken at GIFT include: - Business, destination and organisational viability (economy) - Health, quality experience, and wellbeing (individuals) - Environmental resilience and nature conservation (environment).


Key science sectors

Strengths and capabilities

  • Tourism forecasting, data management and modelling
  • Risk assessment
  • Product development
  • Innovative tourism research
  • Economic impact assessments
  • Tourism policy analysis
  • Market research
  • Carbon footprinting
  • Advertising and eye-tracking research
  • Expertise in Chinese tourism

Number of research staff

20-100 research staff


Gold Coast campus, Business 2 Building (G27) Room 3.06, 58 Parklands Drive, Southport, 4222

Lead researcher

Organisation type

  • University Research Centre

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